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Business Intelligence & Dashboard Tools for Marketing Agencies Reviews: 9 Top Rated for 2026

Albert Richer
Curated by :
Albert Richer
Updated Jan 30, 2026

For the complete set of tools, check out our main Business Intelligence (BI) & Dashboard Tools guide. Other Software products for Marketing Agencies.

Other Software products for Marketing Agencies.

Business Intelligence & Dashboard Tools for Marketing Agencies
Albert Richer

Marketing agencies face distinct operational challenges when consolidating client performance data across multiple advertising platforms, social media channels, and analytics tools into coherent executive-level reporting. Power BI dominates enterprise environments with its Microsoft 365 integration, enabling agencies to leverage existing Excel workflows and Teams collaboration structures that clients already use for approval processes. If you're managing Fortune 500 accounts with complex data governance requirements, Tableau's decade-plus analyst recognition and Salesforce backing provides the institutional credibility necessary for large contract negotiations, though performance degrades significantly with live connections to very large datasets without proper optimization. AgencyAnalytics captures the specialized agency workflow with over 7,000 agency customers, but its per-client pricing model creates substantial cost escalation as customer portfolios expand. For agencies prioritizing support during client onboarding phases, DashThis provides dedicated account managers on higher tiers, though the dashboard editor's lack of bulk editing capabilities slows down template creation for similar client types. Oviond's $15 entry point and unlimited dashboard model suits smaller agencies testing business intelligence adoption, despite occasional integration disconnections that require manual data source reconnection. Marketing agencies face distinct operational challenges when consolidating client performance data across multiple advertising platforms, social media channels, and analytics tools into coherent executive-level reporting.

Similar Categories
1
Expert Score
9.9 / 10
659
95
USER-FRIENDLY
REAL-TIME INSIGHTS
1
Tableau: BI & Analytics
9.9

Tableau: BI & Analytics

Tableau: BI & Analytics
View Website
Tableau is a powerful Business Intelligence and analytics tool that can help marketing agencies visualize, understand and interpret complex data sets. It's drag-and-drop interface and ability to connect with virtually any database makes it a versatile solution for agencies looking to make data-driven decisions and strategies.
Tableau is a powerful Business Intelligence and analytics tool that can help marketing agencies visualize, understand and interpret complex data sets. It's drag-and-drop interface and ability to connect with virtually any database makes it a versatile solution for agencies looking to make data-driven decisions and strategies.
USER-FRIENDLY
REAL-TIME INSIGHTS

Best for teams that are

  • Large enterprises with dedicated data analyst teams
  • Power users requiring deep data exploration and complex visualizations
  • Organizations needing to handle very large, complex datasets

Skip if

  • Small businesses with limited budgets due to high costs
  • Teams needing real-time collaborative editing on dashboards
  • Users needing complex statistical calculations without scripting

Expert Take

Our analysis shows Tableau remains the gold standard for visual analytics, balancing deep technical capability with an intuitive drag-and-drop interface. Research indicates that while the learning curve for advanced logic like LOD expressions is steep, the payoff is unmatched flexibility in data storytelling. We particularly value the new 'Tableau Pulse' and Einstein Copilot features, which modernize the platform by automating insights, making it a robust choice for enterprises that prioritize depth and scalability over low cost.

Pros

  • Industry-leading visual analytics capabilities
  • Massive user community and resource ecosystem
  • Deep integration with Salesforce and Slack
  • Robust enterprise security and governance
  • AI-powered insights via Tableau Pulse

Cons

  • Steep learning curve for advanced features
  • High cost of ownership for small teams
  • Performance lag on large live datasets
  • Complex server management for on-premise
  • Add-on costs for data management
2
Expert Score
9.7 / 10
434
132
NON-TECH FRIENDLY
2
AgencyAnalytics
9.7

AgencyAnalytics

AgencyAnalytics
View Website
AgencyAnalytics is a dashboard and reporting tool designed specifically for marketing agencies. It provides automation for client reporting, enabling agencies to scale effectively. Key features include SEO, PPC, social media reporting, as well as bespoke dashboards, addressing the unique needs of marketing professionals.
AgencyAnalytics is a dashboard and reporting tool designed specifically for marketing agencies. It provides automation for client reporting, enabling agencies to scale effectively. Key features include SEO, PPC, social media reporting, as well as bespoke dashboards, addressing the unique needs of marketing professionals.
NON-TECH FRIENDLY

Best for teams that are

  • Marketing agencies managing multiple clients and campaigns
  • Teams needing automated SEO, PPC, and social media reports
  • Agencies requiring fully white-labeled client dashboards

Skip if

  • Single-product SaaS companies or non-agency businesses
  • Users needing highly complex custom data visualization beyond templates
  • Teams wanting a free or very low-cost tool for a single user

Expert Take

Our analysis shows AgencyAnalytics excels by focusing strictly on the agency-client relationship. Research indicates that while it may lack the deep ad-editing features of management platforms, its strength lies in automating the reporting grind with high-quality white-labeling options—including a rare white-labeled mobile app. It is a purpose-built solution for agencies that need to prove value to clients without spending hours on spreadsheets.

Pros

  • Automated reporting saves billable hours
  • 80+ native integrations with major platforms
  • Full white-labeling including mobile app
  • Built-in SEO tools (Rank Tracker, Audit)
  • Exceptional customer support response times

Cons

  • API access locked behind expensive plan
  • Cannot edit ad campaigns directly
  • Per-client pricing scales costs quickly
  • SEO tools less robust than dedicated suites
  • Entry plan requires 5-client minimum
3
Expert Score
9.7 / 10
662
159
VISUAL MASTERY
WHITE-LABEL READY
3
DashThis: Marketing Reporting Dashboards
9.7

DashThis: Marketing Reporting Dashboards

DashThis: Marketing Reporting Dashboards
View Website
DashThis is a robust marketing reporting tool designed to meet the specific needs of marketing agencies. It excels at automating reports and analytics, making data-driven decisions more accessible and time-efficient. Its SEM and SEO reporting capabilities are particularly impressive.
DashThis is a robust marketing reporting tool designed to meet the specific needs of marketing agencies. It excels at automating reports and analytics, making data-driven decisions more accessible and time-efficient. Its SEM and SEO reporting capabilities are particularly impressive.
VISUAL MASTERY
WHITE-LABEL READY

Best for teams that are

  • Marketing agencies needing quick, automated client reporting
  • Non-technical marketers who want simple drag-and-drop dashboards
  • Teams focusing on standard digital marketing channels like SEO and PPC

Skip if

  • Advanced users needing deep data blending or complex SQL queries
  • Agencies requiring hundreds of niche integrations beyond the core 30+
  • Freelancers or individuals on a very tight budget

Expert Take

Our analysis shows that DashThis distinguishes itself with a pricing model that includes unlimited data sources and users, a rarity in the SaaS reporting space. Research indicates this makes it exceptionally valuable for agencies managing complex clients with high data volume, even if the per-dashboard cost is higher. While it offers fewer native integrations than some competitors, the documented quality of its white-labeling and VIP support makes it a trusted choice for professional client presentation.

Pros

  • Unlimited data sources per dashboard
  • Unlimited users included in all plans
  • High-quality customer support (9.6/10 rating)
  • Full white-labeling (domain & email)
  • Automated AI insights and summaries

Cons

  • Limited native integrations (approx. 34)
  • Per-dashboard pricing scales poorly for some
  • No bulk widget moving in editor
  • Advanced customization requires learning curve
  • PIN protection is not true security
4
Expert Score
9.6 / 10
486
73
CLIENT IMPRESS
4
Oviond: Marketing Reporting Software
9.6

Oviond: Marketing Reporting Software

Oviond: Marketing Reporting Software
View Website
Oviond is built specifically for marketing agencies aiming to simplify and automate reporting processes. By integrating data from over 50 platforms, it saves time, enhances productivity, and aids in impressing clients with professional, branded reports.
Oviond is built specifically for marketing agencies aiming to simplify and automate reporting processes. By integrating data from over 50 platforms, it saves time, enhances productivity, and aids in impressing clients with professional, branded reports.
CLIENT IMPRESS

Best for teams that are

  • Small to medium digital marketing agencies on a budget
  • Users needing simple, cross-channel marketing dashboards
  • Agencies looking for unlimited custom dashboards on a starter plan

Skip if

  • Users who need a mobile app to check reports on the go
  • Large enterprises with complex data warehousing needs
  • Teams requiring advanced custom calculations or SQL querying

Expert Take

Our analysis shows that Oviond offers exceptional value for small to mid-sized agencies by providing unlimited dashboards and reports even on entry-level plans. Research indicates that while it may lack the sheer volume of integrations found in enterprise tools, its 50+ connectors cover the core stack for most digital marketers. Based on documented features, the combination of AI-driven insights and robust white-labeling capabilities makes it a powerful tool for agencies looking to scale client reporting without incurring per-report costs.

Pros

  • Extremely affordable starting price at $15/month
  • Unlimited dashboards and reports on all plans
  • Full white-labeling with custom domains available
  • AI-driven insights and automated reporting features
  • Simple drag-and-drop builder for custom layouts

Cons

  • Service stability issues and downtime reported
  • Fewer integrations than enterprise-level competitors
  • White labeling requires higher-tier plan ($129/mo)
  • Widgets may not always auto-refresh correctly
  • Mixed reviews regarding customer support responsiveness
5
Expert Score
9.3 / 10
619
94
AUTOMATION ACE
SEO SPECIALIST
5
Grow: BI Software
9.3

Grow: BI Software

Grow: BI Software
View Website
Grow is a comprehensive Business Intelligence (BI) software designed to cater to the unique needs of marketing agencies. By integrating all your data, it offers a single source of truth, automates reporting, and provides interactive visualizations. This is ideal for marketing agencies that need to make data-driven decisions and share insights seamlessly with their team and clients.
Grow is a comprehensive Business Intelligence (BI) software designed to cater to the unique needs of marketing agencies. By integrating all your data, it offers a single source of truth, automates reporting, and provides interactive visualizations. This is ideal for marketing agencies that need to make data-driven decisions and share insights seamlessly with their team and clients.
AUTOMATION ACE
SEO SPECIALIST

Best for teams that are

  • Growing companies that want unlimited user licenses
  • Non-technical teams needing a no-code, full-stack BI solution
  • Agencies requiring built-in data warehousing and ETL capabilities

Skip if

  • Small teams with very simple data needs
  • Users looking for a free or open-source tool
  • Advanced data scientists preferring code-heavy environments

Expert Take

Our analysis shows that Grow solves a critical fragmentation problem for SMBs by combining ETL, data warehousing, and visualization into a single platform. Unlike competitors that charge per seat, Grow's unlimited user model democratizes data access across entire organizations. Research indicates it is particularly strong for non-technical teams needing to blend data from multiple sources like Salesforce and HubSpot without engineering support.

Pros

  • Unlimited users pricing model
  • Full-stack BI (ETL + Warehouse + Viz)
  • No-code drag-and-drop interface
  • 150+ native data integrations
  • SOC 2 Type 1 & 2 Certified

Cons

  • Not HIPAA compliant
  • Performance lags with large datasets
  • Pricing not publicly transparent
  • Limited visualization customization options
  • Steeper learning curve for complex logic
6
Expert Score
9.2 / 10
612
58
COMPREHENSIVE TRACKING
6
Agency Dashboard
9.2

Agency Dashboard

Agency Dashboard
View Website
Agency Dashboard is a powerful SaaS solution specifically designed for marketing agencies. It provides robust tracking and reporting tools for SEO, PPC, SMM, Email, Call Tracking, and more, allowing agencies to effectively monitor and optimize their clients' marketing campaigns.
Agency Dashboard is a powerful SaaS solution specifically designed for marketing agencies. It provides robust tracking and reporting tools for SEO, PPC, SMM, Email, Call Tracking, and more, allowing agencies to effectively monitor and optimize their clients' marketing campaigns.
COMPREHENSIVE TRACKING

Best for teams that are

  • SEO-focused agencies looking for a cost-effective Semrush alternative
  • Agencies needing unlimited staff and client user seats
  • Teams wanting combined SEO tools (audit, rank tracker) and reporting

Skip if

  • Users needing deep BI analytics outside of SEO/Marketing metrics
  • Large enterprises requiring established, enterprise-grade support
  • Teams that do not focus heavily on SEO or keyword rankings

Expert Take

Agency Dashboard is a game-changer for marketing agencies. It allows them to track and report on a wide range of marketing channels, providing a holistic view of clients' marketing performance. Its customizable reports make it easy to share results with clients in a clear and understandable format. This level of transparency and insight makes it an invaluable tool for agencies looking to improve client satisfaction and retention.

Pros

  • Comprehensive marketing campaign tracking
  • Easy-to-use interface
  • Customizable reports
  • 24/7 customer support

Cons

  • Might be overkill for small agencies
  • Limited integrations
  • Requires some learning curve
7
Expert Score
9.1 / 10
563
117
BUDGET-FRIENDLY
7
Databox Business Intelligence Software
9.1

Databox Business Intelligence Software

Databox Business Intelligence Software
View Website
Designed specifically for marketing agencies, Databox offers a no-code business intelligence solution with 130+ integrations. Its main purpose is to prepare data, build interactive dashboards, and automate reports, hence addressing the need for marketing professionals to visualize and analyze data to make informed decisions.
Designed specifically for marketing agencies, Databox offers a no-code business intelligence solution with 130+ integrations. Its main purpose is to prepare data, build interactive dashboards, and automate reports, hence addressing the need for marketing professionals to visualize and analyze data to make informed decisions.
BUDGET-FRIENDLY

Best for teams that are

  • Agencies and businesses tracking metrics from many diverse sources
  • Teams that want to view performance on mobile, TV, and desktop
  • Organizations focusing on goal tracking and performance management

Skip if

  • Small agencies with a limited budget for white-labeling features
  • Users who prefer a purely SQL-based BI tool over pre-built connectors
  • Teams needing only very basic, single-channel reporting

Expert Take

Our analysis shows Databox excels in making complex data accessible through its 'Metric Builder', allowing users to combine data sources without coding. Research indicates strong mobile support, including a dedicated Apple Watch app, which distinguishes it from many competitors. Based on documented features, the ability to connect SQL databases alongside standard SaaS tools provides a depth often missing in similar dashboarding tools.

Pros

  • 130+ native integrations including SQL
  • Unlimited users on paid plans
  • Mobile app with Apple Watch support
  • Drag-and-drop custom metric builder
  • Automated scorecards via Slack/Email

Cons

  • Extra cost for additional data sources
  • No active SOC 2 certification yet
  • Occasional dashboard loading delays
  • 24-month history limit on Pro plan
  • AI insights locked to higher tiers
8
Expert Score
9.1 / 10
683
150
INTEGRATION KING
CUSTOMIZABLE DASHBOARDS
8
Power BI - Data Visualization
9.1

Power BI - Data Visualization

Power BI - Data Visualization
View Website
Power BI is a powerful business intelligence tool that allows marketing agencies to visualize and analyze their data in a user-friendly manner. Its capabilities of integrating with various data sources and creating interactive dashboards make it ideal for this industry, where data-driven decision making is crucial.
Power BI is a powerful business intelligence tool that allows marketing agencies to visualize and analyze their data in a user-friendly manner. Its capabilities of integrating with various data sources and creating interactive dashboards make it ideal for this industry, where data-driven decision making is crucial.
INTEGRATION KING
CUSTOMIZABLE DASHBOARDS

Best for teams that are

  • Organizations deeply integrated into the Microsoft ecosystem
  • Excel power users comfortable with data modeling and DAX
  • Enterprises needing a scalable and secure BI solution

Skip if

  • Mac-only environments (no native Desktop app available)
  • Non-technical users who find DAX and data modeling too complex
  • Teams needing simple, quick marketing dashboards without setup

Expert Take

Our analysis shows that Power BI remains the dominant force in business intelligence, leveraging its seamless integration with the Microsoft ecosystem to deliver unmatched value for Office 365 users. Research indicates that its evolution into Microsoft Fabric has significantly expanded its capabilities, offering enterprise-grade data engineering and AI tools alongside its core visualization features. While the 2025 price adjustments and Fabric migration present short-term friction, the platform's depth, security certifications, and continuous innovation solidify its position as the industry standard.

Pros

  • Seamless integration with Microsoft 365 & Excel
  • Leader in Gartner Magic Quadrant for 18 years
  • Enterprise-grade security (FedRAMP, HIPAA, BYOK)
  • Advanced AI Copilot & Fabric integration
  • Massive user community and learning resources

Cons

  • 40% price increase for Pro licenses (April 2025)
  • Steep learning curve for DAX formulas
  • Performance issues with unoptimized large datasets
  • Complex licensing transition to Fabric capacity
  • Premium features require expensive capacity upgrades
9
Expert Score
8.6 / 10
722
114
9
Metabase
8.6

Metabase

Metabase
View Website
Metabase is an open-source business intelligence tool designed to assist marketing agencies in data exploration and visualization. It enables non-technical users to query data without writing code, making it ideal for marketing professionals who need quick insights but lack technical skills.
Metabase is an open-source business intelligence tool designed to assist marketing agencies in data exploration and visualization. It enables non-technical users to query data without writing code, making it ideal for marketing professionals who need quick insights but lack technical skills.

Best for teams that are

  • Startups and SMBs needing affordable self-service BI
  • Teams with some SQL knowledge looking to enable non-tech users
  • Companies looking for a customizable open-source option

Skip if

  • Enterprises requiring complex, pixel-perfect report formatting
  • Teams dealing with massive datasets or extremely high query volumes
  • Organizations needing advanced governance without a high budget

Expert Take

Our analysis shows Metabase uniquely bridges the gap between technical and non-technical teams by offering a robust open-source foundation that is exceptionally easy to deploy. Research indicates it is a top choice for organizations prioritizing data democratization, as it allows users to transition seamlessly from visual queries to raw SQL. Based on documented features, its self-hosting capability combined with SOC 2 compliance offers a level of data control that SaaS-only competitors cannot match.

Pros

  • Free open-source self-hosted version
  • Intuitive visual query builder for non-tech users
  • SOC 2 Type 2 compliant security
  • Connects to 20+ major databases
  • Strong embedding capabilities for SaaS

Cons

  • Limited chart formatting and customization
  • No visual cross-database joins
  • Performance lags with large datasets
  • Steep price jump to Pro plan
  • Advanced permissions locked behind paid tiers

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1 Tableau: BI & Analytics
Yes No Yes - 14 days Yes Yes Yes SOC 2 Salesforce, Google Analytics, Microsoft Excel Yes Contact for pricing
2 AgencyAnalytics
No No Yes - 14 days Yes No Yes Not specified Google Analytics, Facebook Ads, Twitter No $49/month
3 DashThis: Marketing Reporting Dashboards
Web-only No Yes - 15 days Yes No Yes Not specified Google Analytics, Facebook Ads, Instagram No $33/month
4 Oviond: Marketing Reporting Software
No No Yes - 15 days No No Yes Not specified Google Analytics, Facebook Ads, Instagram No $49/month
5 Grow: BI Software
No No Contact for trial Yes Yes Yes Not specified Google Analytics, Salesforce, HubSpot Yes Custom pricing
6 Agency Dashboard
No No Yes - 14 days No No Email/Ticket only Not specified Google Analytics, Facebook Ads, Twitter No $20/month
7 Databox Business Intelligence Software
Yes Yes Yes - 14 days Yes Yes Yes Not specified HubSpot, Google Analytics, Facebook Ads Yes $49/month
8 Power BI - Data Visualization
Yes Yes Yes - 60 days No Yes No ISO 27001 Excel, Azure, Salesforce Yes $9.99/user/month
9 Metabase
Web-only Yes N/A No Yes No Not specified MySQL, PostgreSQL, Google Analytics Yes Free
1

Tableau: BI & Analytics

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, Google Analytics, Microsoft Excel
Supports SSO
Yes
Starting Price
Contact for pricing
2

AgencyAnalytics

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
No
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Analytics, Facebook Ads, Twitter
Supports SSO
No
Starting Price
$49/month
3

DashThis: Marketing Reporting Dashboards

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Yes - 15 days
Integrates With Zapier
Yes
Has Public API
No
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Analytics, Facebook Ads, Instagram
Supports SSO
No
Starting Price
$33/month
4

Oviond: Marketing Reporting Software

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 15 days
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Analytics, Facebook Ads, Instagram
Supports SSO
No
Starting Price
$49/month
5

Grow: BI Software

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Analytics, Salesforce, HubSpot
Supports SSO
Yes
Starting Price
Custom pricing
6

Agency Dashboard

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Analytics, Facebook Ads, Twitter
Supports SSO
No
Starting Price
$20/month
7

Databox Business Intelligence Software

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
HubSpot, Google Analytics, Facebook Ads
Supports SSO
Yes
Starting Price
$49/month
8

Power BI - Data Visualization

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 60 days
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
No
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Excel, Azure, Salesforce
Supports SSO
Yes
Starting Price
$9.99/user/month
9

Metabase

Has Mobile App
Web-only
Has Free Plan
Yes
Has Free Trial
N/A
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
MySQL, PostgreSQL, Google Analytics
Supports SSO
Yes
Starting Price
Free

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How We Rank Products

Our Evaluation Process

The 'How We Choose' section for Business Intelligence & Dashboard Tools for Marketing Agencies outlines the methodology used to evaluate and rank products based on several key factors. The evaluation criteria include product specifications, feature sets, customer reviews, user ratings, and overall value for marketing agencies. Specific considerations for this category involve the tools' ability to integrate with various data sources, ease of use for non-technical users, and the effectiveness of data visualization features.

The research and analysis approach employed consists of a comprehensive comparison of available data from customer feedback, expert reviews, and product ratings across multiple platforms. This methodology ensures that the rankings reflect an objective assessment of how well each product meets the unique needs of marketing agencies, focusing on their reporting capabilities, customization options, and pricing structures to determine the best overall value.

Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.

Verification

  • Products evaluated through comprehensive research and analysis of features specific to business intelligence and dashboard tools.
  • Rankings based on analysis of user reviews, industry ratings, and expert recommendations for marketing agencies.
  • Selection criteria focus on data integration capabilities, visualization options, and user experience in business intelligence solutions.
How We Evaluate Products

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